Live the experience

PROGRAM
2025

Friday, January 17th
10:00 AM
08:00 PM
Electric test drives
12:00 PM
07:00 PM
Electric test drives
12:00 PM
07:00 PM

Explore and test the latest electric car models with our test drives, organized in collaboration with CAA-Quebec and PowerQ. Take advantage of this unique opportunity to discover sleek and modern vehicles while experiencing their exceptional performance and cutting-edge technology.

Registrations are available at the test drive booth located in the Viger Hall.

Therapy dogs
12:00 PM
04:00 PM
Therapy dogs
12:00 PM
04:00 PM

At Subaru Canada, we are proud to have signed on as a Signature Sponsor of the St. John Ambulance Therapy Dog program and are honoured to be aligned with such a valuable service.

Come see our furry friends!

Where? Subaru booth on level 2

Saturday, January 18th
10:00 AM
08:00 PM
Electric test drives
10:00 AM
07:00 PM
Electric test drives
10:00 AM
07:00 PM

Explore and test the latest electric car models with our test drives, organized in collaboration with CAA-Quebec and PowerQ. Take advantage of this unique opportunity to discover sleek and modern vehicles while experiencing their exceptional performance and cutting-edge technology.

Registrations are available at the test drive booth located in the Viger Hall.

Meet & Greet - Luc Poirier
11:00 AM
04:00 PM
Meet & Greet - Luc Poirier
11:00 AM
04:00 PM

Luc Poirier, a visionary entrepreneur and founder of his company in 2003, is one of Quebec’s leading real estate developers. He is renowned for innovative projects such as the transformation of the Goyer Quarry and the Griffintown Tower, as well as introducing the Upbrella technology. His group, active in various sectors, manages 20 entities, 60 million square feet of land, and aims to develop 20,000 residences and businesses valued at $10 billion, thereby strengthening his impact on Quebec’s economy and urban landscape.

Come meet Luc Poirier and discover his collection!

Where? Level 5

Therapy dogs
12:00 PM
04:00 PM
Therapy dogs
12:00 PM
04:00 PM

At Subaru Canada, we are proud to have signed on as a Signature Sponsor of the St. John Ambulance Therapy Dog program and are honoured to be aligned with such a valuable service.

Come see our furry friends!

Where? Subaru booth on level 2

Signing session - Dave Morissette
01:00 PM
04:00 PM
Signing session - Dave Morissette
01:00 PM
04:00 PM

Dave Morissette, a former Montreal Canadiens player, made his mark in professional hockey before retiring in 2001. Today, he is a prominent figure in Quebec’s media landscape, known as a radio and TV host, sports analyst, and author.

Come meet Dave!

Where? Ford booth on level 2

Signing session - Karine Vanasse
02:00 PM
04:00 PM
Signing session - Karine Vanasse
02:00 PM
04:00 PM

Karine Vanasse is a Canadian actress and producer from Drummondville, known for her roles in both French and English productions. She has been praised for her performances in Polytechnique (2009) and Emporte-moi (1999) and gained international recognition through the series Pan Am (2011–2012) and the series Cardinal (2017–2020). In addition to her acting career, she is a spokesperson for Nissan Canada. A recipient of several awards, including Prix Gémeaux and Canadian Screen Awards, Karine is celebrated for her talent, her commitment to women’s rights, and her influence on the Quebec film industry on the international stage.

Come meet Karine!

Where? Nissan booth on level 2

Sunday, January 19th
10:00 AM
07:00 PM
Electric test drives
10:00 AM
06:00 PM
Electric test drives
10:00 AM
06:00 PM

Explore and test the latest electric car models with our test drives, organized in collaboration with CAA-Quebec and PowerQ. Take advantage of this unique opportunity to discover sleek and modern vehicles while experiencing their exceptional performance and cutting-edge technology.

Registrations are available at the test drive booth located in the Viger Hall.

Meet & Greet - Luc Poirier
11:00 AM
02:45 PM
Meet & Greet - Luc Poirier
11:00 AM
02:45 PM

Luc Poirier, a visionary entrepreneur and founder of his company in 2003, is one of Quebec’s leading real estate developers. He is renowned for innovative projects such as the transformation of the Goyer Quarry and the Griffintown Tower, as well as introducing the Upbrella technology. His group, active in various sectors, manages 20 entities, 60 million square feet of land, and aims to develop 20,000 residences and businesses valued at $10 billion, thereby strengthening his impact on Quebec’s economy and urban landscape.

Come meet Luc Poirier and discover his collection!

Where? Level 5

Therapy dogs
12:00 PM
04:00 PM
Therapy dogs
12:00 PM
04:00 PM

At Subaru Canada, we are proud to have signed on as a Signature Sponsor of the St. John Ambulance Therapy Dog program and are honoured to be aligned with such a valuable service.

Come see our furry friends!

Where? Subaru booth on level 2

Monday, January 20th
10:00 AM
07:00 PM
Electric test drives
10:00 AM
06:00 PM
Electric test drives
10:00 AM
06:00 PM

Explore and test the latest electric car models with our test drives, organized in collaboration with CAA-Quebec and PowerQ. Take advantage of this unique opportunity to discover sleek and modern vehicles while experiencing their exceptional performance and cutting-edge technology.

Registrations are available at the test drive booth located in the Viger Hall.

Tuesday, January 21st
10:00 AM
07:00 PM
Electric test drives
10:00 AM
06:00 PM
Electric test drives
10:00 AM
06:00 PM

Explore and test the latest electric car models with our test drives, organized in collaboration with CAA-Quebec and PowerQ. Take advantage of this unique opportunity to discover sleek and modern vehicles while experiencing their exceptional performance and cutting-edge technology.

Registrations are available at the test drive booth located in the Viger Hall.

Wednesday, January 22nd
10:00 AM
07:00 PM
Blood drives - Héma-Québec
09:00 AM
02:30 PM
Blood drives - Héma-Québec
09:00 AM
02:30 PM

The Héma-Québec blood drive is back for another year!

Héma-Québec recommends booking an appointment before attending the blood drive.
To book an appointment: https://www.hemaquebec.ca/prendre-rendez-vous/salon-lauto-montreal

Where? Nature Légère installation at the Level 1 (the pink trees).

Electric test drives
10:00 AM
06:00 PM
Electric test drives
10:00 AM
06:00 PM

Explore and test the latest electric car models with our test drives, organized in collaboration with CAA-Quebec and PowerQ. Take advantage of this unique opportunity to discover sleek and modern vehicles while experiencing their exceptional performance and cutting-edge technology.

Registrations are available at the test drive booth located in the Viger Hall.

Thursday, January 23rd
10:00 AM
07:00 PM
Electric test drives
10:00 AM
06:00 PM
Electric test drives
10:00 AM
06:00 PM

Explore and test the latest electric car models with our test drives, organized in collaboration with CAA-Quebec and PowerQ. Take advantage of this unique opportunity to discover sleek and modern vehicles while experiencing their exceptional performance and cutting-edge technology.

Registrations are available at the test drive booth located in the Viger Hall.

Blood drives - Héma-Québec
01:00 PM
08:00 PM
Blood drives - Héma-Québec
01:00 PM
08:00 PM

The Héma-Québec blood drive is back for another year!

Héma-Québec recommends booking an appointment before attending the blood drive.
To book an appointment: https://www.hemaquebec.ca/prendre-rendez-vous/salon-lauto-montreal

Where? Nature Légère installation at the Level 1 (the pink trees).

Friday, January 24th
10:00 AM
08:00 PM
Electric test drives
10:00 AM
07:00 PM
Electric test drives
10:00 AM
07:00 PM

Explore and test the latest electric car models with our test drives, organized in collaboration with CAA-Quebec and PowerQ. Take advantage of this unique opportunity to discover sleek and modern vehicles while experiencing their exceptional performance and cutting-edge technology.

Registrations are available at the test drive booth located in the Viger Hall.

Therapy dogs
12:00 PM
04:00 PM
Therapy dogs
12:00 PM
04:00 PM

At Subaru Canada, we are proud to have signed on as a Signature Sponsor of the St. John Ambulance Therapy Dog program and are honoured to be aligned with such a valuable service.

Come see our furry friends!

Where? Subaru booth on level 2

Blood drives - Héma-Québec
01:00 PM
08:00 PM
Blood drives - Héma-Québec
01:00 PM
08:00 PM

The Héma-Québec blood drive is back for another year!

Héma-Québec recommends booking an appointment before attending the blood drive.
To book an appointment: https://www.hemaquebec.ca/prendre-rendez-vous/salon-lauto-montreal

Where? Nature Légère installation at the Level 1 (the pink trees).

Meet & Greet - Pier-Luc Funk
04:00 PM
08:00 PM
Meet & Greet - Pier-Luc Funk
04:00 PM
08:00 PM

Capable of making people laugh as much as moving them, Pier-Luc Funk is an exceptional Quebec actor, improviser, and host.

A spokesperson for Volkswagen in the Quebec market since 2022, his association with our brand naturally aligns with a focus on electrification.

Come meet Pier-Luc!

Where? Volkswagen booth on level 7

Saturday, January 25th
10:00 AM
08:00 PM
Blood drives - Héma-Québec
09:00 AM
04:00 PM
Blood drives - Héma-Québec
09:00 AM
04:00 PM

The Héma-Québec blood drive is back for another year!

Héma-Québec recommends booking an appointment before attending the blood drive.
To book an appointment: https://www.hemaquebec.ca/prendre-rendez-vous/salon-lauto-montreal

Where? Nature Légère installation at the Level 1 (the pink trees).

Electric test trives
10:00 AM
07:00 PM
Electric test trives
10:00 AM
07:00 PM

Explore and test the latest electric car models with our test drives, organized in collaboration with CAA-Quebec and PowerQ. Take advantage of this unique opportunity to discover sleek and modern vehicles while experiencing their exceptional performance and cutting-edge technology.

Registrations are available at the test drive booth located in the Viger Hall.

Meet & Greet - Mariloup Wolfe
10:30 AM
01:00 PM
Meet & Greet - Mariloup Wolfe
10:30 AM
01:00 PM

Mariloup Wolfe is a Canadian actress, director, and brand collaborator. She became well-known for her role as Marianne in the TV series Ramdam (2001–2008). A graduate in film production from Concordia University and cultural studies from McGill University, she has directed films such as Jouliks (2019), Arlette (2022), and Cœur de slush (2023). In addition to her artistic career, she has worked with brands like Chevrolet, lending her voice to their advertisements.

Come meet Mariloup!

Where? Chevrolet booth on Level 2.

Therapy dogs
12:00 PM
04:00 PM
Therapy dogs
12:00 PM
04:00 PM

At Subaru Canada, we are proud to have signed on as a Signature Sponsor of the St. John Ambulance Therapy Dog program and are honoured to be aligned with such a valuable service.

Come see our furry friends!

Where? Subaru booth on level 2

Meet & Greet - Marc Dupré
01:30 PM
03:00 PM
Meet & Greet - Marc Dupré
01:30 PM
03:00 PM

Marc Dupré is a singer-songwriter, musician, comedian, and brand ambassador for GMC Canada. Originally from Quebec, he is known for his powerful voice and captivating stage presence. He has achieved several successes in the pop and rock genres and was a coach on the show La Voix. His talent, humor, and role as a brand ambassador have made him an iconic figure in the French-speaking music scene.

Come meet Marc!

Where? GMC booth on Level 2

Signing session - Valérie Limoges
02:00 PM
04:00 PM
Signing session - Valérie Limoges
02:00 PM
04:00 PM

Valérie Limoges, the 2024 Nissan Sentra Cup champion. In 2022, Valérie Limoges made history in the Nissan Sentra Cup by earning 42 points, securing her the top spot on the season podium.

Come meet Valérie!

Where? Nissan booth on level 2

Sunday, January 26th
10:00 AM
06:00 PM
Electric test drives
10:00 AM
04:00 PM
Electric test drives
10:00 AM
04:00 PM

Explore and test the latest electric car models with our test drives, organized in collaboration with CAA-Quebec and PowerQ. Take advantage of this unique opportunity to discover sleek and modern vehicles while experiencing their exceptional performance and cutting-edge technology.

Registrations are available at the test drive booth located in the Viger Hall.

Meet & Greet - Luc Poirier
11:00 AM
04:00 PM
Meet & Greet - Luc Poirier
11:00 AM
04:00 PM

Luc Poirier, a visionary entrepreneur and founder of his company in 2003, is one of Quebec’s leading real estate developers. He is renowned for innovative projects such as the transformation of the Goyer Quarry and the Griffintown Tower, as well as introducing the Upbrella technology. His group, active in various sectors, manages 20 entities, 60 million square feet of land, and aims to develop 20,000 residences and businesses valued at $10 billion, thereby strengthening his impact on Quebec’s economy and urban landscape.

Come meet Luc Poirier and discover his collection!

Where? Level 5

Therapy dogs
12:00 PM
04:00 PM
Therapy dogs
12:00 PM
04:00 PM

At Subaru Canada, we are proud to have signed on as a Signature Sponsor of the St. John Ambulance Therapy Dog program and are honoured to be aligned with such a valuable service.

Come see our furry friends!

Where? Subaru booth on level 2