What Are the Least Popular Cars and SUVs in Quebec?

Drivers in Quebec are not that different from those in the rest of Canada. They too love SUVs and large pickups. Models such as the Ford F-150, Chevrolet Silverado, Toyota RAV4 and Hyundai Kona are some of the most popular in La Belle Province.

Now, what about the least popular vehicles? A quick look at the sales totals for the last year reveals which ones are having the hardest time finding takers.

Except for certain exotic cars and low-volume brands, the models listed below were some of the poorest sellers in Quebec in 2022. Note: We did not include those that were dropped or added at some point in the middle of the year.

Jaguar: How the Mighty Have Fallen

There once was a time when Jaguar stood at (or near) the top of the luxury car world, but those days are long gone. The British brand is now vastly eclipsed by the competition. The various quality and reliability issues it faces certainly don’t help.  

Just two (that’s right: two) E-Pace small crossovers were sold in Quebec last year. If you add the six XF midsize sedans, nine I-Pace electric crossovers and 31 F-Type coupes/convertibles, times are pretty bad for Jaguar.

Full-Size Luxury Sedans in a Cameo Role

Passenger cars as a whole keep losing market shares to SUVs and trucks. Everyone knows that. Among them, full-size luxury sedans are arguably the best example.

If this were a movie, the Lexus LS (7 units), Genesis G90 (16 units), Volvo S90 (22 units) and BMW 7 Series (12 units) would be credited as cameos. The last one has just arrived with a new generation that includes a fully electric variant called i7 whose base price is right on par with the gas model, so it will be interesting to see how sales evolve in the next couple of years.

Other Poor Sellers

Looking at the rest of the industry, the disappointing sales performance of the Fiat 500X (10 units), Land Rover Discovery (14 units) and Jeep Renegade (33 units) continued in 2022. The 500X will be put out of its misery after the 2023 model year as Fiat plans to replace it by bringing back the 500 city car in North America in an EV-only role.

At Audi, both the R8 (20 units) and TT (22 units) will be gone at some point in the near future. The four-ring brand is busy working on an electric sports car successor. As for Lexus, coupes like the RC (27 units) and LC (28 units) as well as big SUVs such as the GX (32 units) and LX (41 units) are nothing more than afterthoughts in Quebec.